…for all year-round Tourism ExpeRience in the MEDiterranean!
The kick-off meeting of the INTERREG MED WINTER MED project (Winter Islands Network for all year-round Tourism ExpeRience in the MEDiterranean) project – including the Intermediterranean Commission (IMC) of CPMR and led by the Association of Tuscan Municipalities (ANCI) – took place in Florence (Italy) on 5-6 February. Its partnership is composed by different representatives of tourist development agencies, chambers of commerce, and public authorities from Spain, Croatia, Cyprus, Greece, Italy, France, constituting a relevant mix of actors from the sector.
WINTER MED is an INTERREG MED thematic project which aim is to promote the transition from the current overexploitation of insular tourist destinations during the summer to an alternative, sustainable, all-year round use of these territories. To that end, it is built on the potential of capitalisation: analysing, assembling, adapting and testing available tools and methodologies from past and ongoing projects (e.g. MITOMED+, CO-EVOLVE, DESTINATIONS, etc.). Capitalizing these experiences will provide the project with concrete and relevant inputs to deliver a transnational strategy for the development of all-year round sustainable and responsible tourism in Mediterranean island destinations.
In more details, foreseen activities include a first testing phase based on collecting available results, tools and policies related to sustainable tourism. It will be followed by transferring activities including capacity building and policy learning workshops with the aim to define and/or improve Regional Action Plans (RAP) and draft the WINTER MED transnational Strategy.
The CPMR Intermediterranean Commission will provide support to ensure the integration of past project results, while contributing regularly to the communication and transferring activities. It will be also leading the capitalisation phase of the project starting in July 2021. This includes specific engagement activities toward potential new regions and islands (e.g. engagement forum & protocol agreements) as well as further mainstreaming actions, including the elaboration of a policy paper, an advocacy campaign and a high-level political capitalisation event.